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Willie Lora of CNN en Español: We’ll be realizing the first extensive coverage of an election within the U.S. Hispanic

November 6, 2012

Willie Lora, director of News at CNN en Español

Willie Lora, director of News at CNN en Español, commented to PRODU that for the first time in the network’s history, it would be realizing global coverage of the presidential elections n the U.S., counting on correspondents in Mexico, Colombia, Venezuela, Buenos Aires, the Middle East, Spain, New York, Los Angeles, Miami and Las Vegas. It will also count heavily on the strong integration of social media that will represent 50% of the information to be transmitted. “We’re undergoing such a big deployment by CNN en Español because regardless of who wins the election, his policies will have a direct impact with the countries in the region. Also, through Voto Latino 2012, what we’ve been working on for more than a year, we’re informing the Hispanic community about the political platform of each candidate so it can vote intelligently and consciously” Lora said. Willie finalized his discussion with PRODU saying that Cynthia Hudson, senior VP and general manager of CNN en Español and of Hispanic Strategy for CNN has been key for mediating all the support from CNN and keeping everybody informed.

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